Released on: July 14, 2008, 7:14 am

Press Release Author: Rachael Allen of Informed Market Intelligence

Industry: Media

Press Release Summary: Keen to Be Involved in One of the Freshest Technology
Magazines to be Shortly Released onto the Market, Leading Companies Opus, Enterprise
Management Associates (EMA) and Frost & Sullivan Opt on Board as Official Partners


Press Release Body: Following IMI's incorporation earlier this year, the ball is
most certainly in motion towards the 'in-print' release of their Enterprise
Technology Management (ETM) publication. With just months to go before its expected
launch (October 2008), interest in the magazine has grown considerably and in recent
months has attracted the attention of IT management consultancies Opus , EMA and
Frost & Sullivan . "We are very pleased and hugely flattered that companies of their
standing have decided to partner us, it will mean that our reader base will increase
significantly in the areas our clients products are most likely to sell; thus
keeping IMI's pledge to provide customers with an optimum standard of service on all
levels" (Rachael Allen, Editor). Products and services will be 'advertised' in an
professionally integrated way via various media channels, amongst the most
prominent, whitepapers, podcasts, newsletters, editorials and panel discussions.


ETM's partnering with market-leading consultancies is a positive union all-round,
particularly so for its readers who will benefit from the technological wisdom
imparted by top-level analysts on range of 'Enterprise Essentials'; specifically,
'Application Delivery', 'Application Infrastructure', 'Business Intelligence',
'Communications Enabled Business Process (CEBP)', 'Enterprise Search', 'Governance,
Risk and Compliance', 'Human Capital Management (HCM)', IT Service Management
(ITSM)', 'Project and Portfolio Management (PPM)', 'Security', 'Strategic Sourcing'
and 'Virtualisation'. Through alliance with Opus, EMA and Frost & Sullivan, the
award-winning content ETM currently enjoys will continue to expand, improve and
provide readers the current IT trends and challenges information they have come to
expect from the high-striving publication.


Incorporated in March 2008, IMI is a full service marketing and communications
company with expertise in developing creative marketing solutions that reinforce
companies' brand strategy and support their competitive position. ETM is an example
of one such solution and with time, print distribution is expected to exceed 15,000
enterprises globally, achieving a reach of over 68,000 c-level suite executives, IT
managers and directors.

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If you would like more information about IMI's ETM publication or to subscribe,
please visit the website www.globaletm.com. Questions or any CIO relevant articles
can be directed to ETM's editor, Rachael Allen.


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